Uses of Information

The fundamental (and essential) use of the information we collect is to respond and fulfill your needs as a web site visitor, registrant or customer. In other words, the information is necessary and is used to transact the e-commerce you wish to conduct via our site, to fulfill your desire to enter a contest, to acknowledge your interest in participating in a survey, or to resolve the customer service matter or other inquiry you have brought to our attention. We also use the information to contact you about specials and new products, to tailor the advertising and content you see on our pages according to your interests. On occasion—and only for those who are 13 years or older—your personally identifiable information may be made available to other reputable companies or organizations for marketing or information gathering purposes. You may request to be excluded from all such promotional efforts by contacting us directly or by taking other proactive measures, as specified below.

Demographic and other information volunteered in connection with surveys are used primarily for internal purposes to improve our responsiveness and/or that of our business partners, participating merchants and advertisers to your wants, needs, interests, opinions and suggestions. On occasion, the aggregate findings and results of such surveys may be published as a matter of general interest to the respondent groups who provided the information, and/or for the benefit of trade associations or others who may occasionally sponsor such surveys. In all such cases, the aggregate findings and results are reported “blind” without identifying any individuals from whom the data was collected.

Maintaining Your Personal Privacy and Security

All personally identifiable information, which you provide, is password-protected for your privacy and security. All data transmission of credit card information sent by you to us or forwarded by us to participating merchants for fulfillment purposes is “encrypted” using industry-standard Secure Sockets Layer (SSL) technology. “Encryption” is used to prevent the information from being intercepted